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. >> all right. >> reporter: the new guidelines are supported by first lady michelle obama's campaign against childhood obesity. >> when we're talking about getting kids running around and playing again, it is important to understand that this isn't just about fun and games. this isn't a joke. it's about their health. >> reporter: schools can provide more servings of fruit, vegetables and low-fat milk for students who need additional calories. >> 850 calories is a nice lunch. that's filling. where the kids are saying they are hungry is several hours later for after-school sports and they don't have the energy to be able to do that. >> reporter: the "we are hungry" video has gotten more than 100,000 views since it was posted last week, a strong message from students who find their new lunch program hard to swallow. now in response to the parody a representative for the usda told nbc news the amount of food on a kid's plate is not much different than in years past. it's simply healthier. the new standards were developed using the latest science at the institute of medicine which determi
to rise to as much as 40%. today, when michelle obama goes out to university of northern iowa, she will be giving a speech, not just a speech, she will be asking supporters there to cast their votes nearly on the spot. there's a polling place a few steps away. >> all right, peter alexander, thank you. for more on this week's events on the campaign trail and look to next week's debate, special correspondent tom brokaw is here, david gregory, moderator from "meet the press," chuck todd, so many titles, we are out of time. let's talk about the president's closing argument. a two minute ad so early in the campaign. a chance to intimidate or early voting begins. >> their strategy is early voting. we did some of our own polling the last couple weeks. among people that say they're voting before election day, president wins 2-1. that's their organizing principle. that's why they do this. it is about early voting. half the battleground states, 50% or more voters vote early, florida, colorado, nevada, north carolina. >> david, is there a risk in those that the obama campaign gets ahead of it
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